About At-Tahur


The Background

Inspired by the Arabic word “Tahur” which literally translated means “Purity”. At-Tahur Limited has since its inception in 2007 strived to provide its consumers with dairy products the way nature intended them to be. This is why At-Tahur’s premá milk brand launched in 2008 has in a short span of time become a household name in Pakistan for its 100% natural purity & freshness. Ensuring highest production, processing and packaging standards, premá milk is the only milk in Pakistan that is free of all kinds of additives and artificial growth hormones and completely traceable from Grass to Glass.


The Vision

Behind At-Tahur’s commitment to purity and the continuous market growth of premá milk & its other dairy products is the inspiring and passionate vision of its CEO, Rasikh Elahi. Inducing the coming generations to healthy milk as this vision’s guiding principle, At-Tahur’s team of highly skilled foreign and local dairy professionals have successfully turned it into a reality.


Production & Processing

In order to set highest standards in purity and nourishment At-Tahur imported world renowned / thoroughbred Australian and Dutch cows. Produced at the state of the art dairy facilities and untouched by human hand premá milk is pasteurized, homogenized and packed using a fully integrated and an internationally compliant Cow to Consumer process.


Its uncompromising fidelity to quality and purity fully backed by consumers’ confidence has enabled At-Tahur to expand its product range in less than five years. At present besides premá whole milk, At-Tahur product range includes Heart Right low fat milk , natural as well as sweet yogurt and zeera and podina blended raita.

The Values

The Growing premá Family

  • premá WholeMilk
  • premá Heart Right Low Fat Milk
  • premá Natural Yogurt
  • premá Sweet Yogurt
  • premá Zeera Raita
  • Prema Podina Raita